Santec Corp. has launched a rebranding of JGR Optics Inc. and OptoTest Corp., the two test equipment companies it purchased in November 2021 (see “Santec buys JGR Optics, OptoTest for cable assembly, component testing expertise”). JGR Optics has become santec Canada Corp. and OptoTest is now santec California Corp.
“By rebranding as santec Canada & santec California and integrating with santec headquarters, we have become a complete cable assembly & fiber optics component test and measurement solution company. This integration enables us to provide the market with the best available products & solutions,” wrote Peter Chan, chief integration officer at Santec, in an email sent to customers and partners January 10, 2023.
According to Mark Berezny, general manager of santec Canada, the rebranding comes after approximately a year of integration within Santec’s Instrumentation group, a process that included rationalization of product overlap between JGR Optics and OptoTest. The new product lineup, as well as those of the rest of the group (including instruments from Sumix that Santec distributes) can be found on the Instrumentation section of Santec’s website. Products that did not make the cut will continue to be supported, and in some cases sold, for the immediate future, Berezny said.
The integration effort also has encompassed research and development (R&D); while both the Canada and California operations will retain development engineers, they will now work as a team alongside their counterparts in Japan, leveraging each group’s strengths. New product development has continued throughout the integration phase, with a new power meter expected to be on display at Photonics West and OFC this year. The introduction of an optical frequency domain reflectometry (OFDR) unit and other new instruments are on the horizon as well. Sales of such products will now be the responsibility of the Santec global sales team, Berezny points out.
That international sales team should expand the markets for both legacy and new products, Berezny believes. Meanwhile, the integrated group also will provide improved customer support, Berezny added.
The Instrumentation group also has “ambitious” growth plans “that are coming along well,” according to Berezny.
[Note: This article has been amended to correct an error regarding the relationship between Santec and Sumix.]
For related articles, visit the Business Topic Center.
For more information on test equipment and suppliers, visit the Lightwave Buyer’s Guide.
To stay abreast of optical communications technology, subscribe to Lightwave’s Enabling Technologies Newsletter.